By Ann Wyatt, Vice President, Program Management & Engagement
Remember those New Year’s resolutions? It’s hard to believe but it’s already three weeks into the New Year and according to Statistic Brain Research Institute, while 45 percent of us have made New Year’s resolutions, only 8 percent of us will actually keep them.
When it comes to your employee wellness program, helping employees stay the course after the New Year’s resolution hype begins to fade is just as important as engaging them in the first place.
At HealthFitness, we use several approaches at our client sites to engage employees in the New Year and beyond—including motivational programming, goal setting, express group classes, personal training and buddy programs.
Here are six creative ways our clients get employees moving in the New Year—and help them keep their healthy resolutions.
Make physical activity convenient with virtual fitness programs
Virtual fitness offers a cost-effective, scalable way to meet more employee and family needs to keep them thriving—at work, at home, and on the go.
This past fall, we announced our partnership with Wellbeats, the leading provider and pioneer of virtual fitness offerings.
Our partnership allows HealthFitness to offer Wellbeats’ virtual fitness programs to employers—helping all employees, even family members, engage in fitness and wellness at work, on the go and at home by extending the reach of our health, wellness and fitness options.
Virtual fitness programs help employees make time for fitness, regardless of location, schedule, fitness level and workout preferences.
Stretch your idea of wellness
How do you engage a geographically dispersed, mostly sedentary workforce? By giving employees stretch bands to help break up the amount of time spent sitting during the workday—and ultimately fit fitness into their day.
Leading financial services company Edward Jones approached this challenge and literally stretched employee engagement in health and wellness! As part of its Investing in You corporate wellness program, the company distributes a stretch band, instruction sheet and note from the director of Human Resources explaining the health benefits of using the stretch band to all 44,000 of its employees.
Stretching and strengthening exercises offer quick ways to help employees improve their health—from reducing fatigue to improving balance, coordination and posture. Employees could then use these exercises to help break up the amount of time spent sitting during the workday, and ultimately fit fitness into their day.
We gotta bingo!
Our staff at this health management client uses a bingo-style program to create awareness about its wellness program and increase participation in activities around well-being, stress, fitness, volunteerism and more. In this six-week program, participants complete tasks on their bingo card designed to help them boost their well-being—such as limiting screen time, taking stretch breaks and walking more. When they complete the activity squares, participants earn their right to shout an invigorating “Bingo!!!” and have a strong start to the New Year.
Take a trip
Employees at this community bank travel the world—and avoid the subsequent jet lag—using a new passport-style health challenge. Fitness center members complete tasks designed to get them out of their comfort zones and learn more about fitness center offerings—such as attending a new group fitness class and discovering tools and resources on the website. Participants earn a stamp in their passport book for each completed activity.
Invent a new acronym
Fitness center members at this large pharmaceutical company get a fresh start with a program called NEW START that focuses on total well-being. After a large group kicks-off of the program, participants receive weekly emails with health tips, information and challenges. Employees complete healthy tasks around topics that represent the NEW START acronym: nutrition, exercise, water, sleep, transformation, awareness, rest and training.
Host an open house
To reach employees at this leading advertising agency, HealthFitness staff host a week-long open house where all eligible employees can explore the corporate fitness center, participate in classes and discover wellness programs and resources. Employees enter raffles for free fitness center memberships—and if they join the fitness center in January they receive a free personal training session.
Contact us to learn more about how we engage employees--and help them keep their healthy resolutions.
About the author:
Ann is Vice President, Program Management & Engagement. She has 25 years of experience in the health management and fitness industry. Her role includes strategy development and driving engagement for new and existing health management and corporate fitness programs, employee recruiting and training, program quality assurance and operations management. Ann holds a bachelor’s degree in physical education from Old Dominion University and a Master of Education in Exercise Physiology from Auburn University.