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HealthFitness Analytics Team Members to Present Research at Leading Health Management Conference

March 19, 2019

MINNEAPOLIS March 19, 2019 Earl Thompson, ABD, executive director and Jack Baker, PhD, senior research analyst, of the Analytics team will share new HealthFitness research in three separate presentations at the 2019 Art & Science of Health Promotion Conference held April 3-5 at the Hilton Head Marriott Resort & Spa in Hilton Head Island, SC.

The research includes both examples of how HealthFitness has improved the health of a given population as well as practical application of analytics to meet varied business objectives.

Presentations include:

  • New Analytic Tools to Support Proactive Client Engagement: Demographic Forecasts of Population Health Dynamics (Research Report) – April 3, 11 a.m.-12:05 p.m. Baker will use results from a Book of Business study population to offer illustrations of how wellness and health promotion organizations may incorporate the use of demographic forecasts in strategic planning and client engagement.
  • Analytics and the Wellness Industry: In Order to Form a More Perfect Union (Breakout Session) – April 4, 11 am.-12:05 p.m.; April 5, 1:45-2:50 p.m. Thompson and Baker will show examples of how analytics is used in other industries, how it could be applied to wellness, various barriers to acceptance, and what it will take to go to a future where the power of analytics is properly leveraged.
  • Innovations in the Analysis of Establishing Wellness and Health Promotion Program Effectiveness (Poster) – On display April 4, 8 a.m.-5:00 p.m. Baker will show associations between wellness and health promotion program participation and improved health risk. 
The Art & Science of Health Promotion Conference is attended by more than 600 health promotion professionals, representing some of the largest and most successful workplace, clinical, educational and community programs in the nation. This year’s theme is “Adapting to the Emerging Growth and Evolution of Health Promotion” and will explore how employers, clinicians, health promotion providers and communities need to adapt so they can benefit.

“Our research offers a structured, scientifically-based approach for how we can help our clients’ employees choose better, feel better and improve and maintain their wellbeing,” said HealthFitness Chief Operations Officer Mark Dogadalski. “And I am excited that Earl and Jack have the opportunity to share with their colleagues how this data-driven insight can lead to sustained behavior change and help businesses make well-informed decisions.”

About Earl Thompson and Jack Baker
Thompson has more than 40 years' experience in corporate and marketing research, and management over actuarial and information systems. He holds a master's degree and has completed studies towards a doctorate in educational research and measurement from the University of Toledo.
As senior research analyst, Baker provides analytical support to projects related to population health, program effectiveness and process improvement. His previous research spans the fields of applied demography and statistics, anthropology, public health, and probabilistic risk/decision analysis.

About HealthFitness
HealthFitness, a Trustmark company, delivers a complete and personalized wellbeing solution that is designed to make people healthier and includes the best of fitness, wellness, injury prevention and an engaging platform. HealthFitness is URAC- and NCQA-accredited and a proven leader and partner for enhancing wellbeing programs and transforming lives for the better. Parent company Trustmark provides a full spectrum of employee benefits to improve wellbeing through better health and greater financial security. For more information on HealthFitness, visit


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