Episode 17: Why Personalization Matters in Corporate Fitness

May 28th, 2026

Today’s employees engage with fitness and wellbeing for very different reasons — from stress relief and longevity to community, confidence and performance. In this episode, we explore how persona-based engagement helps organizations create more human-centered wellness experiences that feel relevant, approachable, and impactful.

Host Ann Wyatt is joined by Candace Jones, Executive Director, HealthFitness and Tiffany Jones, Contract Manager, HealthFitness to discuss: 
  • Why personalization matters in corporate wellness
  • What organizations often miss when designing programs
  • How emotional drivers shape participation
  • Why understanding the person behind the participation leads to stronger engagement and long-term behavior change
Tune in for practical insights on creating wellness strategies that truly connect with today’s workforce.